Meanwhile, Coke was continuing with its use of notable personalities including Santa Clause in its various ad campaigns. Around this time, the company was selling around 100,000 gallons of its product per year. Coke Expands Big Time and Pepsi Goes Bankruptīy 1910, Pepsi had franchises in 24 states. In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began. Coca-Cola also had the first celebrity endorsement. It officially became Pepsi – from a Greek word meaning “digestion” – in 1898.īy the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. North Carolina pharmacist Caleb Bradham introduced what was first called “Brad’s Drink” in 1893. Pemberton created what was originally a bottled medicine. That’s when a pharmacist in Atlanta, Georgia named John S. Life Before the Cola WarsĬoca-Cola traces its history back to 1886. Without further ado, here’s a closer look at how these two beverage giants have competed, failed, succeeded, and evolved over the years. The best way to understand this legendary rivalry – and learn some lessons from it – is to dive into the story behind the Coke vs. Pepsi ads, such as blind taste tests, have become classic ads that have spawned similar campaigns for other brands. Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Billy Joel’s classic, chart-topping ‘80s hit “ We Didn’t Start the Fire” refers to the “rock and roller cola wars,” a nod to the infamous marketing battle between Coca-Cola and Pepsi.
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